Data protection

Data protection

Preamble

With the following data protection declaration, we would like to inform you about the types of your personal data (hereinafter also referred to as "data") that we process, for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both as part of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter also referred to collectively as "online services"). The terms used are not gender-specific. Last updated: June 2, 2020

Table of Contents

Controller

Elke Hockauf, Authentic Eco Ludwigshafener Str. 11 16515 Oranienburg Germany E-mail address: office@authentic-eco.com Phone:+49 176 20980777 Imprint:https://authentic-eco.com/en/site-notice/

Overview of the processing operations

The following table summarises the types of data processed, the purposes for which they are processed and the data subjects concerned.

Categories of data processed

  • Inventory data (e.g. names, addresses).
  • Content data (e.g. text input, photos, videos).
  • Contact details (e.g. e-mail, telephone numbers).
  • Meta / communication data (e.g. device information, IP addresses).
  • Usage data (e.g. websites visited, interest in content, access times).
  • Social data (data subject to a specific obligation of social confidentiality and processed, for example, by social security institutions, welfare institutions or pension authorities).
  • Location data (data indicating the location of an end user's terminal device).
  • Contract data (e.g. subject matter of the contract, term, customer category).
  • Payment data (e.g. bank data, invoices, payment history).

Special categories of data

  • Data revealing racial or ethnic origin.

Categories of persons concerned

  • Employees (e.g. staff, applicants).
  • Business and Contractual Partners.
  • Interested parties.
  • Communication partners (recipients of e-mails, letters, etc.).
  • Customers.
  • Users (e.g. website visitors, users of online services).
  • Participants in sweepstakes and contests.

Processing purposes

  • Affiliate Tracking.
  • Authentication processes.
  • Provision of our online services and user experience.
  • Conversion Tracking.
  • Office and organizational procedures.
  • Click Tracking.
  • Cross-device tracking (device-independent processing of user data for marketing purposes).
  • Direct marketing (e.g. by e-mail or post).
  • Conduct sweepstakes and contests.
  • Feedback (e.g. collect feedback via online form).
  • Interest and behavioral marketing.
  • Contact requests and communication.
  • Conversion tracking (measuring the effectiveness of marketing activities).
  • Profile creation (create user profiles).
  • Remarketing.
  • Web Analytics (e.g. access statistics, recognition of returning visitors).
  • Security Measures.
  • Targeting (e.g. profiling based on interests and behaviour, use of cookies).
  • Contractual services and support.
  • Manage and respond to requests.
  • User-defined target groups (selection of relevant target groups for marketing purposes or other content output).

Legal bases for processing

In the following, we inform you about the legal basis of the General Data Protection Regulation (GDPR) on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, the national data protection provisions in your country or in our country of residence or domicile may apply. If, in individual cases, more specific legal bases are also applicable, we will point this out to you in the data protection declaration.
  • Consent (Article 6(1)(a) DSGVO) - The data subject has consented to the processing of his/her personal data for one or more specific purposes.
  • Contract performance and prior requests (Article 6(1)(b) DSGVO) - performance of a contract to which the data subject is party, or to take steps at the data subject's request prior to the conclusion of a contract.
  • Compliance with a legal obligation (Article 6(1)(c) DSGVO) - The processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Protection of vital interests (Article 6(1)(d) DSGVO) - The processing is necessary in order to protect the vital interests of the data subject or of another natural person.
  • Legitimate interests (Article 6(1)(f) DSGVO) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require the protection of personal data.
National data protection regulations in Germany: In addition to the data protection provisions of the General Data Protection Regulation, national regulations apply to data protection in Germany. These include in particular the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act - BDSG). In particular, the BDSG contains specific provisions on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission, and automated individual decision-making, including profiling. It also regulates data processing for the purposes of the employment relationship (Section 26 BDSG), in particular with regard to the establishment, performance or termination of employment relationships, as well as employee consent. In addition, the data protection laws of the individual federal states may apply.

Safety precautions

We take appropriate technical and organisational measures in accordance with the legal requirements, taking into account the state of the art, the cost of implementation and the nature, scope, context and purposes of the processing, as well as the risk of varying likelihood and severity of the rights and freedoms of natural persons, to ensure a level of security appropriate to the risk. Measures include, in particular, maintaining the confidentiality, integrity and availability of the data by controlling physical and electronic access to the data, as well as access, input, transmission, backup and segregation of the data. We also have procedures in place to ensure that data subjects' rights are respected, that data is deleted, and that we can respond quickly to data threats. In addition, we consider the protection of personal data as early as the development or selection of hardware, software and service providers in accordance with the principle of "privacy by design" and "privacy by default". IP address masking: If it is possible for us or if the storage of the IP address is not necessary, we shorten your IP address or have it shortened. IP address shortening, also known as "IP masking", involves deleting the last octet, i.e. the last two digits of an IP address (the IP address in this context is an identifier that the online access provider assigns individually to an Internet connection). The shortening of the IP address is intended to prevent or make it significantly more difficult to identify a person by their IP address. SSL encryption (https)In order to protect your data transmitted via our online services as best as possible, we use SSL encryption. You can recognize such encrypted connections by the prefix https: // in the address bar of your browser.

Transmission and dissemination of personal data

In the course of our processing of personal data, the data may be transferred to or disclosed to other places, companies or persons. The recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content embedded in a website. In this case, the legal requirements are complied with and, in particular, appropriate contracts or agreements that serve to protect your data are concluded with the recipients of your data. Data transmission within the organization: We may transfer or otherwise provide access to personal data elsewhere in our organisation. To the extent that this disclosure is for administrative purposes, the disclosure of the data will be based on our legitimate business and economic interests or otherwise where it is necessary for the performance of our contractual obligations or where the consent of the data subjects or other legal authorization has been obtained.

Data processing in third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)), the processing is carried out in the context of the use of third party services or the disclosure or transfer of data to other persons , entities or companies, this is done only in accordance with legal requirements. Subject to explicit consent or a transfer required by contract or law, we process or have processed the data only in third countries with a recognized level of data protection, which includes US processors certified under the "Privacy Shield", or on the basis of special guarantees, such as a contractual commitment by so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection rules (Articles 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_en).

use of cookies

Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user's computer. A cookie is primarily used to store information about a user during or after their visit within an online service. Stored information may include, for example, language settings on a website, login status, a shopping cart, or where a video was viewed. The term "cookies" also includes other technologies that perform the same functions as cookies (e.g., when user information is stored using pseudonymous online identifiers, also known as "user IDs"). The following types and functions of cookies are distinguished:
  • Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online service and closed his browser.
  • Permanent cookies: Persistent cookies remain stored even after the browser is closed. For example, login status can be saved or preferred content can be displayed directly when the user revisits a website. The interests of users used for distance measurement or marketing purposes may also be stored in such a cookie.
  • First-party cookiesFirst-party cookies are set by us.
  • Third-party cookiesThird-party cookies are mainly used by advertisers (so-called third-party vendors) to process user information.
  • Necessary (also: essential) cookies: Cookies may be necessary for the operation of a website (e.g. to store logins or other user input or for security reasons).
  • Statistics, marketing and personalization cookies: Cookies are also typically used to measure the reach of a website and when a user's interests or behaviour (e.g. viewing certain content, using features, etc.) on individual websites are stored in a user profile. Such profiles are used, for example, to display content to users that matches their potential interests. This process is also known as "tracking", i.e. following the potential interests of users. . If we use cookies or "tracking" technologies, we will inform you separately in our privacy policy or in connection with obtaining consent.
Information on the legal basis: The legal basis on which we process your personal data using cookies depends on whether we ask for your consent. If so, and you consent to the use of cookies, the legal basis for processing your data is your stated consent. Otherwise, the data processed using cookies will be processed on the basis of our legitimate interests (e.g. in the business operation of our online service and its improvement) or, if the use of cookies is necessary for the performance of our contractual obligations. Retention Period: If we do not provide you with explicit information on the retention period of permanent cookies (e.g. in the context of a so-called cookie opt-in), please assume that the retention period can be up to two years. General information on revocation of consent and objection (opt-out): Regardless of whether the processing is based on consent or legal permission, you have the option at any time to object to the processing of your data using cookie technologies or to revoke your consent (collectively referred to as "opt-out"). You can initially justify your objection via your browser settings, e.g. by deactivating the use of cookies (which may also limit the functionality of our online services). An objection to the use of cookies for online marketing purposes can be made for a variety of services, in particular in the case of tracking, via the websites https://www.aboutads.info/choices/ and https://www.youronlinechoices.com. In addition, you will receive further information on objections in connection with the information on the service providers and cookies used. Processing of cookie data on the basis of consentBefore we process or have data processed in the context of the use of cookies, we ask users for their consent, which can be revoked at any time. Before the consent has not been given, we may use cookies that are necessary for the operation of our online services. Their use is based on our interest and the interest of the user in the expected functionality of our online services. Cookie settings / Opt-Out: Edit privacy and cookie settings
  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Concerned: Users (e.g. website visitors, users of online services).
  • Legal Basis: Consent (Article 6(1)(a) DSGVO), legitimate interests (Article 6(1)(f) DSGVO).

Commercial services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners") in the context of contractual and comparable legal relationships as well as related actions and communication with the contractual partners or pre-contractually, e.g. to respond to inquiries. We process this data in order to fulfil our contractual obligations, to protect our rights and to fulfil the administrative tasks and business-related organisation associated with this data. We only disclose the data of the contractual partners to third parties within the framework of the applicable law, insofar as this is necessary for the aforementioned purposes or to fulfil legal obligations or with the consent of the contractual partners (e.g. telecommunications, transport) and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about further processing, e.g. for marketing purposes, within the framework of this privacy policy. We inform the contractual partners which data is required for the above-mentioned purposes before or in the course of data collection, e.g. in online form by means of special labelling (e.g. colours) and/or symbols (e.g. asterisks or similar). or in person. We delete the data after the expiry of the legal guarantee and comparable obligations, ie in principle after 4 years, unless the data is stored on a customer account or must be kept for legal reasons of archiving (eg usually 10 years tax) purposes). In the case of data provided to us by the contractual partner as part of an assignment, we generally delete the data after the assignment has ended in accordance with the specifications of the assignment. Where we use third party providers or platforms to provide our services, the terms and conditions and privacy policies of the relevant third party providers or platforms will apply in the relationship between users and the providers. Customer accountContractual partners can create a customer or user account. If registration of a customer account is required, the contracting parties will be informed of this and of the details required for registration. Customer accounts are not public and cannot be indexed by search engines. During registration and subsequent registration and use of the customer account, we store the IP addresses of the contractual partners together with the access times in order to be able to prove the registration and to prevent misuse of the customer account. If customers have terminated their customer account, their data relating to the customer account will be deleted, provided that their retention is required for legal reasons. It is the customer's responsibility to secure their data upon termination of the customer account. Economic analysis and market researchFor economic reasons and in order to be able to identify market trends, wishes of contractual partners and users, we analyse the data available to us on business transactions, contracts, enquiries, etc., whereby the persons concerned can be interested contractual partners, customers, visitors and users of our online service. The analyses are carried out for the purpose of business evaluations, marketing and market research (for example, to determine customer groups with different characteristics). Where available, we may consider the profiles of registered users with information, for example, about the services they use. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with aggregated, i.e. anonymized values. Furthermore, we respect the privacy of the users and process the data for analysis purposes as pseudonymously as possible and as anonymously as possible (e.g. as aggregated data). Online shop and e-commerce: We process the data of our customers to enable them to select, purchase or order the selected products, goods and related services, as well as their payment and delivery or provision of other services. The required information will be identified as such during the order or similar purchase process and will include the details required for delivery or other means of making the product available and billing, as well as contact information in order to provide advice. Agency services: We process our clients' data as part of our contractual services, including, for example, conceptual and strategic advice, campaign planning, software and design development / consultancy or maintenance, implementation of campaigns and processes, handling, server administration, data analysis / consultancy and training.
  • Processed data types: Inventory data (e.g. names, addresses), payment data (e.g. bank data, invoices, payment history), contact data (e.g. e-mail, telephone numbers), contract data (e.g. object of contract, term, customer category), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Concerned: Interested parties, business and contractual partners, customers.
  • Processing purposes: Contractual services and support, contact requests and communications, office and organizational procedures, managing and responding to requests, security measures, conversion tracking, interest-based marketing and behavioral marketing, profiling (creating user profiles).
  • Legal Basis: Contract performance and prior requests (Article 6(1)(b) DSGVO), compliance with a legal obligation (Article 6(1)(c) DSGVO), legitimate interests (Article 6(1)(f) DSGVO).

Use of online marketplaces for e-commerce

We offer our services on online platforms operated by other service providers. In addition to our privacy policy, the privacy policies of the respective platforms apply. This applies in particular to the performance measurement and behavioral marketing methods used on the platforms.
  • Processed data types: Inventory data (e.g. names, addresses), payment data (e.g. bank data, invoices, payment history), contact data (e.g. e-mail, telephone numbers), contract data (e.g. object of contract, term, customer category), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Concerned: Customers.
  • Processing purposes: Contractual services and support.
  • Legal Basis: Contract performance and prior requests (Article 6(1)(b) DSGVO), legitimate interests (Article 6(1)(f) DSGVO).
Services and service providers used: On our website we also offer digital products such as tickets, online courses, vouchers and download products for purchase. For this, we are partnering with Invanto: Invanto Capital Plaza Baner Pashan Link Road, 201, Pune, MH 411045, IN Info about Invanto privacy can be found here: https://www.invanto.com/privacy/

Payment service provider

In addition to banks and credit institutions, due to our interest in efficient and secure payment procedures, we use other payment service providers on whose platforms users and we can carry out payment transactions.
  • Processed data types: Inventory data (e.g. names, addresses), payment data (e.g. bank data, invoices, payment history), contract data (e.g. object of contract, term, customer category), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses), contact data (e.g. e-mail, telephone numbers).
  • Concerned: Customers, prospects.
  • Processing purposes: Contractual services and support.
  • Legal Basis: Contract performance and prior requests (Article 6(1)(b) DSGVO), legitimate interests (Article 6(1)(f) DSGVO).
Services and service providers used:

Provision of online services and web hosting

In order to provide our Online Services securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the Online Services can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, and security and technical maintenance services. The data processed in the course of providing the hosting services may include any information relating to users of our online services that is collected in the course of use and communication. This regularly includes the IP address required to deliver the content of online services to browsers and any entries in our online services or websites. Collection of access data and log files: We ourselves or our web hosting provider collect data based on each access to the server (so-called server log files). The server log files may include the address and name of the web pages and files accessed, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user's operating system, the referrer URL (the previously visited page) and usually the IP addresses and the requesting provider. The server log files may be used for security purposes, e.g. to prevent server overload (especially in the event of abusive attacks, so-called DDoS attacks) and to ensure the stability and optimal load balancing of the servers.
  • Processed data types: Content data (e.g. text input, photos, videos), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Concerned: Users (e.g. website visitors, users of online services).
  • Legal Basis: Legitimate interests (Article 6(1)(f) DSGVO).
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Registration, login and user account

Users can create a user account. As part of the registration process, the required mandatory information is provided to users and processed for the purpose of providing the user account on the basis of the contractual fulfilment of obligations. The processed data includes in particular the registration information (name, password and an e-mail address). The data entered during registration are used for the purpose of using the user account and its purpose. Users may be informed by e-mail about information relevant to their user account, such as technical changes. If users have terminated their user account, their data relating to the user account will be deleted, subject to any legal obligation to retain it. It is the responsibility of users to back up their data in the event of termination before the end of the contract. We are entitled to irretrievably delete all user data stored during the term of the contract. Within the scope of the use of our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests and to protect the user from misuse and other unauthorized use. This data will not be passed on to third parties unless this is necessary to pursue our claims or there is a legal obligation to do so. Discussion forum: Participation in the discussion forum requires registration, which involves entering a pseudonym as a name, a password and the e-mail address to which the access data will be sent, subject to other information in the registration form. For security reasons, the password should be as complex as possible (users will be informed of this at registration if required) and not used for any other purpose. Forum posts are visible to the public unless their visibility is restricted to specific members or groups of members. Authors' posts are stored with their names, if registered or specified, the time and the entry content. In the case of registrations and the creation of entries, the IP addresses of users are also stored if the entries have unlawful content and the IP addresses could be used for legal prosecution. The responsible person reserves the right to delete registrations and entries based on a reasonable assessment.
  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. email, phone numbers), content data (e.g. text input, photos, videos), meta / communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, interest in content, access times).
  • Concerned: Users (e.g. website visitors, users of online services).
  • Processing purposes: Contractual services and support, security measures, administration and response to requests.
  • Legal Basis: Consent (Article 6(1)(a) DSGVO), performance of contract and prior requests (Article 6(1)(b) DSGVO), legitimate interests (Article 6(1)(f) DSGVO).

single sign-on authentication

Single sign-on" or "single sign-on authentication or login" are procedures that allow users to log into our online services with a user account with a single sign-on service provider (e.g. a social network). The prerequisite for single sign-on authentication is that users are registered with the respective single sign-on provider and enter the required access data in the online form provided for this purpose or are already registered with the single sign-on provider and confirm the single sign-on registration via the button. Authentication takes place directly with the respective single sign-on provider. In the course of such authentication, we receive a user ID with the information that the user is registered with the respective single sign-on provider under this user ID and an identifier that cannot be used for other purposes (so-called "user handle"). Whether we receive further data depends solely on the single sign-on procedure used, the data releases selected during authentication and also on which data the user has released in the data protection or other settings of the user account with the single sign-on provider. Depending on the single sign-on provider and the user's choice, there may be different data, usually the email address and username. The password entered by the single sign-on provider as part of the single sign-on process is neither visible to us nor stored by us. Users are asked to note that their data stored with us can be automatically compared with their user account with the single sign-on provider. However, this is not always possible or up-to-date. For example, if users' email addresses change, users will need to manually change them in their user account with us. We may use single sign-on authentication where it has been agreed as part of the pre-fulfilment or contract fulfilment with users as part of consent processing, and otherwise use it based on our legitimate interests and interests of users in an effective and secure authentication system. If users decide they no longer wish to use the link in their user account with the single sign-on provider for single sign-on, they must remove that link in their user account with the single sign-on provider. If users wish to delete their data from us, they must cancel their registration with us.
  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers).
  • Concerned: Users (e.g. website visitors, users of online services).
  • Processing purposes: Contractual services and support, authentication processes.
  • Legal Basis: Consent (Article 6(1)(a) DSGVO), performance of contract and prior requests (Article 6(1)(b) DSGVO), legitimate interests (Article 6(1)(f) DSGVO).
Services and service providers used:

Blogs and publication media

We use blogos or comparable means of online communication and publication (hereinafter "publication medium"). Readers' data is only processed for the purposes of the publication medium to the extent that this is necessary for the presentation and communication between authors and readers or for security reasons. For the rest, we refer to the information on the processing of visitors to our publication medium within the scope of this data protection declaration. Comment subscriptions: When users leave comments or other posts, their IP addresses may be stored due to our legitimate interests. This is done for our security if someone leaves illegal content (insults, forbidden political propaganda, etc.) in comments and posts. In this case, we may be prosecuted ourselves for the comment or post and are therefore interested in the identity of the author. In addition, we reserve the right to process user data for the purpose of spam detection based on our legitimate interests. For the same reason, in the case of surveys, we reserve the right to store users' IP addresses for the duration of the surveys and to use cookies to avoid multiple votes. The personal information provided as part of comments and posts, any contact and website information and the content information will be stored by us permanently until the user objects. WordPress Emojis and Smilies: In our WordPress blog, graphical emojis (or smilies), i.e. small graphic files that express emotions and come from external servers, are used to efficiently integrate content elements. Here, the providers of the servers collect the IP addresses of the users. This is necessary so that the emoji files can be transmitted to the users' browsers.
  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text input, photos, videos), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses), contract data (e.g. object of contract, term, customer category).
  • Concerned: Users (e.g. website visitors, users of online services).
  • Processing purposes: Contractual services and support, feedback (e.g. collecting feedback via an online form), security measures, managing and responding to requests, providing our online services and usability.
  • Legal Basis: Contract performance and prior requests (Article 6(1)(b) DSGVO), legitimate interests (Article 6(1)(f) DSGVO), consent (Article 6(1)(a) DSGVO), protection of vital interests (Article 6(1)(d) DSGVO).
Services and service providers used:

Contact us

When contacting us (e.g. by contact form, email, telephone or via social media), the data of the inquiring persons are processed to the extent necessary to respond to the contact requests and any requested activities. The answering of contact requests in the context of contractual or pre-contractual relations is carried out to fulfil our contractual obligations or to answer (pre) contractual requests and in other ways on the basis of the legitimate interest in answering the requests.
  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. email, phone numbers), content data (e.g. text input, photos, videos), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Concerned: Communication partners (recipients of e-mails, letters, etc.).
  • Processing purposes: Contact requests and communication.
  • Legal Basis: Contract performance and prior requests (Article 6(1)(b) DSGVO), legitimate interests (Article 6(1)(f) DSGVO).

Communication via Messenger

We use messenger services for communication purposes and therefore ask you to consider the following information regarding the functionality of messenger services, encryption, use of communication metadata and your opt-out options. You may also contact us in alternative ways, such as by telephone or email. Please use the contact options provided to you or the contact options provided in our online services. When encrypting content (i.e. the content of your message and attachments), please note that the communication content (i.e. the content of the message and attachments) is encrypted throughout. This means that the content of the messages is not visible, even to the messenger service providers themselves. You should always use an up-to-date version of the messenger service with encryption enabled to ensure that the message content is encrypted. However, we would like to point out to our communication partners that although the messenger service providers cannot see the content, they can determine that and when communication partners communicate with us and process technical information about the device used by the communication partner and, depending on the settings of their device, also location information (so-called metadata). Information on the legal basis: If we ask communication partners for permission before communicating with them via messenger services, their consent is the legal basis for processing their data. Otherwise, if we do not request consent and you contact us voluntarily, for example, we use messenger services in our dealings with our contractual partners and as part of the contract initiation process as a contractual measure and with other interested parties and communication partners based on our legitimate interests in communicating quickly and efficiently and meeting the needs of our communication partners for communication via messenger services. We would also like to point out that we do not transmit the contact data provided to us to the courier service providers for the first time without your consent. Withdrawal, objection and cancellation: You may withdraw your consent or objection to communicating with us via messenger services at any time. When communicating via messenger services, we delete the messages in accordance with our general policy on data retention (ie as described above after the termination of contractual relations) , archiving requirements, etc.) and otherwise as soon as we can assume that we have answered all the information provided by the communication partners, if no reference to a previous conversation is expected and there are no legal obligations to store the messages to prevent their deletion. Reservation of reference to other means of communication: Finally, we would like to point out that for security reasons we reserve the right not to answer enquiries about courier services. This is the case, for example, if internal contractual matters require special confidentiality or if a response via the courier services does not meet the formal requirements. In such cases, we will refer you to more appropriate communication channels. Skype: Skype's end-to-end encryption must be enabled (if it is not enabled by default).
  • Processed data types: Contact data (e.g. email, phone numbers), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses), content data (e.g. text input, photos, videos) ).
  • Concerned: Communication partners (recipients of e-mails, letters, etc.).
  • Processing purposes: Contact requests and communication, direct marketing (e.g. by e-mail or post).
  • Legal Basis: Consent (Article 6(1)(a) DSGVO), legitimate interests (Article 6(1)(f) DSGVO).
Services and service providers used:

Communications

With users' consent, we may send users so-called "push notifications". These are messages that are displayed on users' screens, devices or browsers even when our online services are not actively being used. To sign up for push notifications, users must confirm that their browser or device has requested to receive push notifications. This approval process is documented and stored. The storage is necessary to identify whether users have consented to receive push messages and to be able to prove their consent. For this purpose, a pseudonymous identifier of the browser (so-called "push token") or the device ID of a terminal device is stored. The push messages may be necessary to fulfil contractual obligations (e.g. technical and organisational information relevant to the use of our online offer) and are otherwise sent on the basis of the user's consent, unless explicitly mentioned below. Users can change the receipt of push messages at any time via the notification settings of their respective browsers or end devices. Push messages with commercial information: The push notifications sent by us may contain commercial information. The commercial push messages are processed based on the user's consent. If the content of the push messages is described in detail as part of the consent to receive the commercial push messages, the descriptions are decisive for the consent of the users. In addition, our newsletters contain information about our services and about us. Content: Information about us, our services, promotions and offers.
  • Processing purposes: Contractual services and support, direct marketing (e.g. by e-mail or post).
  • Legal Basis: Consent (Article 6(1)(a) DSGVO), performance of contract and prior requests (Article 6(1)(b) DSGVO).
Services and service providers used:
  • OneSignal: Provider to send and manage push notifications; service provider: OneSignal, Inc, 2850 S. Delaware St Suite 201, San Mateo, CA 94403, USA; Website: https://onesignal.com;; Privacy Policy: https://onesignal.com/privacy_policy;; Standard contractual clauses (safeguarding the level of data protection when processing data in third countries): are concluded with the provider.

Video conferencing, online meetings, webinars and screen sharing

We use third-party platforms and applications (hereinafter referred to as "Third-Party Providers") to conduct video and audio conferences, webinars and other types of video and audio conferences. When selecting Third-Party Providers and their services, we observe the legal requirements. In this context, data of the communication participants are processed and stored on the servers of third parties to the extent that they are part of the communication processes with us. This data may include, but is not limited to, registration and contact information, visual and voice posts, chat entries and shared screen content. When users are referred to third party vendors or their software or platforms in connection with communications, business or other relationships with us, the third party vendor processing may process usage data and metadata that may be processed by them for security. Service Optimization or Marketing Purposes. We therefore ask you to observe the privacy information of the respective third-party providers. Information on the legal basis: If we ask users for their consent to use third parties or certain features (e.g. permission to record calls), the legal basis for the processing is consent. In addition, the processing may be part of our (pre-) contractual services, if the use of the third party has been agreed in this context. Otherwise, user data is processed on the basis of our legitimate interest in efficient and secure communication with our communication partners. In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.
  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. email, phone numbers), content data (e.g. text input, photos, videos), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Concerned: Communication partners (recipients of e-mails, letters, etc.), users (e.g. website visitors, users of online services).
  • Processing purposes: Contractual services and support, contact requests and communications, office and organisational procedures, direct marketing (e.g. by email or post).
  • Legal Basis: Consent (Article 6(1)(a) DSGVO), performance of contract and prior requests (Article 6(1)(b) DSGVO), legitimate interests (Article 6(1)(f) DSGVO).
Services and service providers used:

Cloud services

We use software services accessible via the Internet (so-called "cloud services", also called "software as a service"), which are provided on the servers of their providers, for the following purposes: storage and management of documents, calendar management, e-mail delivery, spreadsheets and presentations, exchange of documents, content and information with certain recipients or publication of websites, forms or other content and information, as well as chats and participation in audio and video conferences. In this context, personal data may be processed and stored on the provider's servers to the extent that such data is part of communication processes with us or is otherwise processed by us in accordance with this Privacy Policy. This data may be, in particular, master and contact data of data subjects, data about processes, contracts, other procedures and their contents. Cloud service providers also process usage data and metadata that they use for security and service optimization purposes. When we use cloud services to make documents and content available to other users or publicly accessible websites, forms, etc., providers may store cookies on users' devices for web analytics or to store user preferences (e.g., in the case of media controls). Information on the legal basis - If we ask for permission to use cloud services, the legal basis for processing data is consent. In addition, their use may be part of our (pre-) contractual services, if the use of cloud services has been agreed in this context. Otherwise, user data is processed on the basis of our legitimate interests (i.e. the interest in efficient and secure management and collaboration processes).
  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. email, phone numbers), content data (e.g. text input, photos, videos), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Concerned: Customers, employees (e.g., co-workers, applicants), prospective customers, communication partners (recipients of e-mails, letters, etc.).
  • Processing purposes: Office and organizational procedures.
  • Legal Basis: Consent (Article 6(1)(a) DSGVO), performance of contract and prior requests (Article 6(1)(b) DSGVO), legitimate interests (Article 6(1)(f) DSGVO).
Services and service providers used:

Newsletter and broadcast communication

We send newsletters, e-mails and other electronic communications (hereinafter referred to as "newsletter") only with the consent of the recipient or a legal permission. Insofar as the contents of the newsletter are specifically described as part of the registration, they are decisive for the consent of the user. Otherwise, our newsletters contain information about our services and us. To subscribe to our newsletter, it is usually sufficient to enter your e-mail address. However, we may ask you to provide a name in order to contact you personally in the newsletter or to provide further information if this is necessary for the purposes of the newsletter. Double opt-in procedure: Registration for our newsletter usually takes place in the so-called double opt-in process. This means that after registration you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can register with external e-mail addresses. Registrations for the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes saving the registration and confirmation times as well as the IP address. Likewise, the changes to your data stored with the dispatch service provider are logged. cancellation and restriction of processing: We may store the non-subscribed email addresses for up to three years based on our legitimate interests before deleting them to provide evidence of prior consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the previous existence of consent is confirmed at the same time. In the event of an obligation to permanently observe an objection, we reserve the right to store the e-mail address on a blacklist exclusively for this purpose. Information on legal bases: The sending of the newsletter is based on the consent of the recipients or, if no consent is required, on the basis of our legitimate interests in direct marketing. Insofar as we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests to demonstrate that it has been carried out in accordance with the law. Content: Information about us, our services, promotions and offers. Analysis and performance measurementThe newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from our server or, if we use a mailing service provider, from their server when the newsletter is opened. As part of this retrieval, technical information such as information about the browser and your system as well as your IP address and the time of the retrieval are initially recorded. This information is used for the technical improvement of our newsletter based on technical data or target groups and their reading behaviour based on their retrieval points (which can be determined from the IP address) or access times. This analysis also includes determining whether newsletters are opened, when they are opened and which links are clicked on. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor, if used, that of the dispatch service provider to observe individual users. The ratings serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. The evaluation of the newsletter and the measurement of its success is done with the explicit consent of the user on the basis of our legitimate interests to use a user-friendly and secure newsletter system that serves both our business interests and our the expectations of the user. A separate objection to the performance measurement is unfortunately not possible, in which case the entire newsletter subscription must be cancelled or objected to. Prerequisite for the use of free services: Consent to send mailings may be made conditional on the use of free services (e.g. access to certain content or participation in certain campaigns). If users wish to use the free service without subscribing to the newsletter, we offer them to contact us.
  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), meta / communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, interest in content, access times).
  • Concerned: Communication partners (recipients of e-mails, letters, etc.), users (e.g. website visitors, users of online services).
  • Processing purposes: Direct marketing (e.g. by e-mail or post), contractual services and support.
  • Legal Basis: Consent (Article 6(1)(a) DSGVO), legitimate interests (Article 6(1)(f) DSGVO).
  • Optical output: You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can otherwise use one of the contact options listed above, preferably by email.
Services and service providers used:

Commercial communication by e-mail, post, fax or telephone

We process personal data for the purpose of advertising communications, which may be made via various channels such as e-mail, telephone, post or fax in accordance with the legal provisions. The recipients have the right to revoke their consent at any time or to object to the advertising communication at any time. After revocation or objection, we may store the data required to prove consent on the basis of our legitimate interests for up to three years before deleting it. The processing of this data is limited to the purpose of a possible defence against claims. An individual deletion request is possible at any time, provided that the previous existence of consent is confirmed.
  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers).
  • Concerned: Communication partners (recipients of e-mails, letters, etc.).
  • Processing purposes: Direct marketing (e.g. by e-mail or post).
  • Legal Basis: Consent (Article 6(1)(a) DSGVO), legitimate interests (Article 6(1)(f) DSGVO).

Sweepstakes and contests

We process personal data of participants in We process personal data of participants in contests, content, sweepstakes, contests or sweepstakes (hereinafter referred to as "sweepstakes") only in compliance with the relevant data protection provisions and only if the processing is contractually necessary for the implementation, processing and settlement of the sweepstakes, the participants have consented to the processing or the processing serves our legitimate interests (e.g. for the security of the sweepstakes or to protect our interests against misuse through a possible collection of IP addresses when submitting contest entries). In the event that entries are published as part of the competitions (e.g. as part of a vote or presentation of the competition entries or the winner or reporting on the competition), we would like to point out that the names of the participants may also be so published in this context. Participants may object to this at any time. If the competitions take place within an online platform or a social network (e.g. Facebook or Instagram, hereinafter referred to as "online platform"), the usage and data protection provisions of the respective online platforms also apply. In such cases, we point out that we are responsible for the information provided by the participants within the scope of the competitions and that we must be contacted with regard to the competitions. Participants' data will be deleted as soon as the contest has ended and the data is no longer needed to inform the winners or because questions about the contest are expected. Generally, participants' data will be deleted no later than 6 months after the end of the competition. Winners' data may be kept for a longer period of time, e.g. to answer questions about the prizes or to fulfil the prizes, in which case the retention period will depend on the nature of the prize and will be up to three years for items or services, e.g. to enable warranty claims to be processed. In addition, participants' data may be stored for longer, e.g. in the form of reporting on the competition in online and offline media. Insofar as data has been collected for other purposes in the context of the competition, its processing and storage time is governed by the data protection information for this use (e.g. when registering for a newsletter in the context of a competition).
  • Processed data types: Inventory data (e.g. names, addresses), content data (e.g. text input, photos, videos).
  • Concerned: Participants in sweepstakes and contests.
  • Processing purposes: Conduct sweepstakes and contests.
  • Legal Basis: Contract performance and prior requests (Article 6(1)(b) DSGVO).

Surveys and questionnaires

The surveys and questionnaires ("surveys") we conduct are evaluated anonymously. Personal data is only processed insofar as this is necessary for the provision and technical implementation of the survey (e.g. processing of the IP address to display the survey in the user's browser or to enable a resumption of the survey with the help of a temporary cookie (session cookie)) or the participants have consented. Information on the legal basis: If we ask participants for their consent to process their data, this is the legal basis for the processing, otherwise the processing of participants' data is based on our legitimate interests in conducting an objective survey.
  • Processed data types: Contact data (e.g. email, phone numbers), content data (e.g. text input, photos, videos), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses) ).
  • Concerned: Communication partners (recipients of e-mails, letters, etc.), users (e.g. website visitors, users of online services).
  • Processing purposes: Contact requests and communications, direct marketing (e.g. by email or post), targeting (e.g. profiling based on interests and behaviour, use of cookies), feedback (e.g. collecting feedback via an online form).
  • Legal Basis: Consent (Article 6(1)(a) DSGVO), legitimate interests (Article 6(1)(f) DSGVO).

Web analysis and optimization

Web analytics is used to evaluate visitor traffic to our website. It may include user behavior, interests or demographic information such as age or gender as pseudonymous values. Web analytics may help us identify, for example, when our online services or their features or content are most frequently used or repeatedly requested and which areas need to be optimized. In addition to web analytics, we may also use testing procedures, for example, to test and optimize different versions of our Online Services or their components. For these purposes, so-called user profiles may be created and stored in a file (so-called "cookie") or similar procedures in which the user information relevant to the aforementioned analyses is stored. This information may include, for example, the content viewed, the web pages visited and the elements used there and technical data such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this may also be processed, depending on the provider. Users' IP addresses are also stored. However, we use all existing IP masking procedures (i.e. pseudonymization by shortening the IP address) to protect the user. In the context of web analytics, A / B testing and optimization, we generally do not store user data (such as email addresses or names), but pseudonyms. This means that we, as well as the providers of the software used, do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective processes. Information on the legal basis: If we ask users for their consent to use third parties, the legal basis of the processing is consent. In addition, the processing may be part of our (pre-) contractual services, if the use of the third party has been agreed in this context. Otherwise, user data is processed on the basis of our legitimate interests (i.e. the interest in efficient, economic and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.
  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Concerned: Users (e.g. website visitors, users of online services).
  • Processing purposes: Web analytics (e.g. access statistics, recognition of returning visitors), targeting (e.g. profiling based on interests and behaviour, use of cookies), conversion tracking, profiling (creation of user profiles), remarketing, interest-based and behavioural marketing.
  • Security Measures: IP masking (pseudonymization of the IP address).
  • Legal Basis: Consent (Article 6(1)(a) DSGVO), legitimate interests (Article 6(1)(f) DSGVO).
Services and service providers used:

online marketing

We process personal data for the purposes of online marketing, which may include, in particular, the marketing of advertising space or the display of advertisements and other content (collectively, "content") based on the potential interests of users and the measurement of their effectiveness. For these purposes, so-called user profiles are created and stored in a file (known as a "cookie") or similar procedure, in which the user information relevant to the display of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, communication partners and technical information such as the browser used, the computer system used and information on usage times. Where users have consented to the collection of their data for sideline purposes, this may also be processed. Users' IP addresses are also stored. However, we use provided IP masking procedures (i.e. pseudonymization by shortening the IP address) to ensure the protection of users by using a pseudonym. Generally, as part of the online marketing process, we do not secure unique user data (such as email addresses or names), but rather pseudonyms. This means that we, as well as the providers of online marketing processes, do not know the actual identity of the users, but only the information stored in their profiles. The information in the profiles is usually stored in cookies or similar storage methods. These cookies can be read and analysed later, usually also on other websites that use the same online marketing technology, for the purpose of displaying content and supplemented with other data and stored on the server of the online marketing technology provider. In exceptional cases, unique data may be assigned to the profiles. This is the case, for example, when users are members of a social network whose online marketing technology we use, and the network links the users' profiles in the data mentioned above. Please note that users may enter into additional agreements with social network providers or other service providers, for example, by agreeing as part of a registration process. Basically, we only get access to aggregate information about the performance of our ads. However, as part of the so-called conversion measurement, we can check which of our online marketing processes have led to a so-called conversion, i.e. to the conclusion of a contract with us. The conversion measurement is used solely for the performance analysis of our marketing activities. Unless otherwise stated, we ask you to consider that the cookies used are stored for two years. Information on the legal basis: If we ask users for their consent (e.g. in the context of a so-called "cookie banner consent"), the legal basis for processing data for online marketing purposes is this consent. Otherwise, the processing of user data is based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy. Google Analytics target groupsWe use Google Analytics to serve ads, which are served by Google and its partners to users who have shown interest in our online services or who have certain characteristics (e.g., interest in certain topics or products based on the websites they have visited) that we transmit to Google (so-called "Remarketing Audiences" or "Google Analytics Audiences"). With the help of Remarketing Audiences, we also want to ensure that our ads correspond to the potential interest of the users. Facebook pixel: With the help of the Facebook Pixel, Facebook is on the one hand able to determine the visitors to our online services as a target group for the presentation of advertisements (so-called "Facebook ads"). Accordingly, we use Facebook Pixel to display Facebook ads placed by us only to Facebook users and within the services of partners cooperating with Facebook (so-called "Audience Network"). https://www.facebook.com/audiencenetwork/ ) who have shown interest in our online services or who have certain characteristics (e.g. interest in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). We also use Facebook Pixel to ensure that our Facebook ads match users' potential interest and are not disruptive. The Facebook pixel also allows us to track the effectiveness of Facebook ads for statistical and market research purposes by showing whether users were referred to our website after clicking on a Facebook ad (so-called "conversion tracking"). Advanced customization for the Facebook Pixel: When using the Facebook pixel, the additional function "extended matching" (here data, such as email addresses or Facebook IDs of users) is transmitted to Facebook in encrypted form for the purpose of target group formation.
  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses), location data (data indicating the location of an end-user's terminal device), social data (data subject to a specific social confidentiality obligation and processed, for example, by social security institutions, welfare institutions or pension authorities).
  • Concerned: Users (e.g. website visitors, users of online services), potential customers, clients, employees (e.g. staff, job applicants), communication partners (recipients of e-mails, letters, etc.).
  • Processing purposes: Targeting (e.g. profiling based on interests and behaviour, use of cookies), remarketing, conversion tracking, interest-based and behavioural marketing, profiling (creation of user profiles), conversion tracking (measurement of the effectiveness of marketing activities), web analytics (e.g. access statistics, recognition of returning visitors), cross-device tracking (device-independent processing of user data for marketing purposes), user-defined target groups (selection of relevant target groups for marketing purposes or other output of content), click tracking.
  • Security Measures: IP masking (pseudonymization of the IP address).
  • Legal Basis: Consent (Article 6(1)(a) DSGVO), legitimate interests (Article 6(1)(f) DSGVO).
  • Optical output: We refer to the privacy policies of the respective service providers and the objection options (so-called "opt-out"). If no explicit opt-out option has been specified, it is possible to deactivate cookies in the settings of your browser. However, this can lead to functional restrictions of our online offer. We therefore recommend the following additional opt-out options, which are offered together for each area:a) Europe: https://www.youronlinechoices.eu. (b) Canada: https://www.youradchoices.ca/choices. (c) USA: https://www.aboutads.info/choices. (d) Supraregional: https://optout.aboutads.info.
Services and service providers used:

Affiliate programs and affiliate links

Within our Online Services, we include so-called affiliate links or other references (which may include, for example, search forms, widgets or discount codes) to third party offers and services (collectively, "Affiliate Links"). When users follow affiliate links or subsequently take advantage of offers, we may receive commissions or other benefits (collectively, "Commissions") from those third parties. In order to track whether users have followed the offers of an affiliate link we use, the applicable third party must know that users have followed an affiliate link used in our Online Services. The attribution of affiliate links to the respective business transactions or other actions (e.g. purchases) is solely for the purpose of commission processing and will be removed as soon as it is no longer necessary for this purpose. For the purposes of the above-mentioned assignment of Affiliate Links, the Affiliate Links may be supplemented by certain values which may be part of the link or otherwise stored, for example, in a cookie. The values may in particular include the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used and the type of offer, and an online identifier of the user. Information on the legal basis: If we ask users for their consent to use third parties, the legal basis of the processing is consent. In addition, the processing may be part of our (pre-) contractual services, if the use of the third party has been agreed in this context. Otherwise, user data is processed on the basis of our legitimate interests (i.e. the interest in efficient, economic and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.
  • Processed data types: Contract data (e.g. object of contract, term, customer category), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Concerned: Users (e.g. website visitors, users of online services).
  • Processing purposes: Affiliate Tracking.
  • Legal Basis: Consent (Article 6(1)(a) DSGVO), performance of contract and prior requests (Article 6(1)(b) DSGVO), legitimate interests (Article 6(1)(f) DSGVO).
Services and service providers used:

Affiliate Program

We offer an affiliate program, which means that we offer commissions or other benefits (collectively, "commission") to users (collectively, "affiliates") who refer to our offers and services. The referral is made through an affiliate-associated link or other methods (e.g., discount codes) that allow us to recognize that use of our services is based on the referral (collectively, "Affiliate Links"). In order to track whether users have noticed our Services based on Affiliate Links used by Affiliates, we need to know that users have followed an Affiliate Link. The attribution of affiliate links to the respective business transactions or other use of our services is solely for the purpose of commission accounting and will be cancelled as soon as it is no longer necessary for the purpose. For the purposes of the above-mentioned assignment of Affiliate Links, the Affiliate Links may be supplemented by certain values, which may be part of the link or otherwise stored, for example, in a cookie. The values may in particular include the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective service, the type of link used and the type of service, and an online identifier of the user. Information on the legal basis: If we ask users for their consent to use third parties, the legal basis of the processing is consent. In addition, the processing may be part of our (pre-) contractual services, if the use of the third party has been agreed in this context. Otherwise, user data is processed on the basis of our legitimate interests (i.e. the interest in efficient, economic and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.
  • Processed data types: Contract data (e.g. contract object, term, customer category), usage data (e.g. websites visited, interest in content, access times).
  • Concerned: Users (e.g. website visitors, users of online services), business and contractual partners.
  • Processing purposes: Contractual services and support, affiliate tracking.
  • Legal Basis: Consent (Article 6(1)(a) DSGVO), performance of contract and prior requests (Article 6(1)(b) DSGVO), legitimate interests (Article 6(1)(f) DSGVO).

Rating platforms

We participate in review processes to evaluate, optimize and promote our performance. When users rate us or otherwise provide feedback via participating rating platforms or methods, the providers' terms and conditions or terms of use and privacy information also apply. Rating usually also requires registration with the respective provider. In order to ensure that the raters have actually used our services, we transmit, with the customer's consent, the necessary data relating to the customer and the services or products used to the respective rating platform (including the name, z -mail address, order number or item number). This data is used exclusively to verify the authenticity of the user.
  • Processed data types: Contract data (e.g. object of contract, term, customer category), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Concerned: Customers, users (e.g. website visitors, users of online services).
  • Processing purposes: Feedback (e.g. collect feedback via online form).
  • Legal Basis: Consent (Article 6(1)(a) DSGVO), legitimate interests (Article 6(1)(f) DSGVO).
Services and service providers used:

Profiles in social networks (social media)

We maintain online presences in social networks and process user data in this context in order to communicate with users active there or to offer information about us. We point out that user data may be processed outside the European Union. This may entail risks for users, e.g. by making it more difficult to enforce user rights. With regard to US providers that are certified under the Privacy Shield or offer comparable guarantees for a secure level of data protection, we would like to point out that they thereby commit to compliance with EU data protection standards. In addition, user data is usually processed on social networks for market research and advertising purposes. For example, user profiles can be created based on user behavior and the associated interests of the users. The user profiles can then be used, for example, to place advertising within and outside the networks that is assumed to correspond to the interests of the users. For these purposes, cookies are usually stored on the user's computer, in which the user's usage behavior and interests are stored. In addition, data may be stored in the user profiles independently of the devices used by the users (in particular if the users are members of the respective networks or become members later). A detailed description of the respective processing operations and opt-out options can be found in the respective privacy statements and information provided by the providers of the respective networks. Also, with regard to requests for information and the exercise of rights of data subjects, we point out that these can be pursued most effectively with the providers. Only providers have access to users' data and can take appropriate action and provide information directly. If you still need assistance, please do not hesitate to contact us.
  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. email, phone numbers), content data (e.g. text input, photos, videos), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Concerned: Users (e.g. website visitors, users of online services).
  • Processing purposes: Contact requests and communication, targeting (e.g. profiling based on interests and behaviour, use of cookies), remarketing, web analytics (e.g. access statistics, recognition of returning visitors).
  • Legal Basis: Legitimate interests (Article 6(1)(f) DSGVO).
Services and service providers used:

Plugins and embedded functions and content

Within our online services, we integrate functional and content elements that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These can be, for example, graphics, videos or social media buttons as well as posts (hereinafter uniformly referred to as "content"). The integration always requires that the third-party providers of this content process the IP address of the user, as they could not send the content to their browser without the IP address. The IP address is therefore required for the display of this content or functionality. We strive to only use content whose respective providers only use the IP address to distribute the content. Third parties may also use so-called pixel tags (invisible graphics, also called "web beacons") for statistical or marketing purposes. The "pixel tags" may be used to analyze information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include technical information about the browser and operating system, referring websites, visiting times and other information about the use of our website, as well as being linked to such information from other sources. Information on the legal basis: If we ask users for their consent (e.g. in the context of a so-called "cookie banner consent"), the legal basis for the processing is this consent. Otherwise, the processing of user data is based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online services). We refer you to the note on the use of cookies in this privacy policy. Integration of third-party software, scripts or frameworks: We include software in our online services that we retrieve from servers of other providers (e.g. function libraries that we use for the purpose of displaying or making our online services user-friendly). The respective providers collect the user's IP address and may process it for the purpose of transferring the software to the user's browser as well as for security purposes and for evaluating and optimizing their services.
  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text input, photos, videos) ), inventory data (e.g. names, addresses).
  • Concerned: Users (e.g. website visitors, users of online services), communication partners (recipients of e-mails, letters, etc.).
  • Processing purposes: Provision of our online services and user experience, contractual services and support, contact requests and communications, direct marketing (e.g. by email or post), targeting (e.g. profiling based on interests and behaviour, use of cookies), interest-based and behavioural marketing, profiling (creating user profiles), security measures, managing and responding to requests.
  • Legal Basis: Legitimate interests (Article 6(1)(f) DSGVO), consent (Article 6(1)(a) DSGVO), performance of contract and prior requests (Article 6(1)(b) DSGVO).
Services and service providers used:

Planning, organization and utilities

For the organization, administration, planning and provision of our services, we use services, platforms and software of other providers (hereinafter referred to as "third-party providers"). When selecting third-party providers and their services, we comply with the legal requirements. In this context, personal data may be processed and stored on third-party servers. This may include various data that we process in accordance with this Privacy Policy. In particular, this data may include master data and contact details of users, data relating to processes, contracts, other processes and their content. When users are referred to third party vendors or their software or platforms in connection with communications, business or other relationships with us, the processing of third party vendors may process usage data and metadata that may be processed by them for security. Service Optimization or Marketing Purposes. We therefore ask you to read the privacy notices of the respective third party providers. Information on the legal basis: If we ask users for their consent to use third parties, the legal basis of the processing is consent. In addition, the processing may be part of our (pre-) contractual services, if the use of the third party has been agreed in this context. Otherwise, user data is processed on the basis of our legitimate interests (i.e. the interest in efficient, economic and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.
  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. email, phone numbers), content data (e.g. text input, photos, videos), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Concerned: Communication partners (recipients of e-mails, letters, etc.), users (e.g. website visitors, users of online services).
  • Processing purposes: Web analytics (e.g. access statistics, recognition of returning visitors), targeting (e.g. profiling based on interests and behaviour, use of cookies), profiling (creation of user profiles), contact requests and communication.
  • Legal Basis: Consent (Article 6(1)(a) DSGVO), performance of contract and prior requests (Article 6(1)(b) DSGVO), legitimate interests (Article 6(1)(f) DSGVO).
Services and service providers used: We work with the CRM and accounting software from Lexware: Haufe-Lexware GmbH & Co. KG A company of the Haufe Group Munzinger Straße 9 79111 Freiburg Scheduling is done by Cituro (https://www.cituro.com/impressum) Florian Heymel Consulting Schertlinstraße 48 86159 Augsburg

data erasure

The data we process will be deleted in accordance with the law as soon as their processing is revoked or other permissions no longer apply (e.g. if the purpose for processing these data no longer applies or they are not required for the purpose). If the data are not deleted because they are needed for other and legally permissible purposes, their processing is limited to these purposes. This means that the data are restricted and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or for which storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person. Further information on the deletion of personal data can also be found in the individual data protection notices of this privacy policy.

Changes and updates to the privacy policy

We encourage you to periodically review the contents of our Privacy Policy. We will adjust the privacy policy if changes in our data processing practices make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification. When we provide addresses and contact information of companies and organizations in this Privacy Policy, we ask that you note that the addresses may change over time and verify the information before contacting us.

Rights of data subjects

As a data subject, you are entitled to various rights under the GDPR, in particular under Articles 15 to 18 and 21 of the GDPR:
  • Right to object: you have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data based on Article 6(1)(e) or (f) of the GDPR, including profiling based on those provisions.If personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purposes of such marketing, including profiling to the extent related to such direct marketing.
  • Right of withdrawal for consents: You have the right to revoke consent at any time.
  • Right to Information: You have the right to request confirmation as to whether the data in question is being processed and to be informed of this data and to receive further information and a copy of the data in accordance with the law.
  • Right of rectification: You have the right to request, in accordance with the law, the completion of data concerning you or the rectification of incorrect data concerning you.
  • Right to erasure and right to restriction of processing: In accordance with the law, you have the right to request the immediate deletion of the relevant data or, alternatively, to request the restriction of data processing in accordance with the law.
  • Right to data portability: You have the right to obtain data about you that you have provided to us in a structured, common and machine-readable format in accordance with the law, or to request that it be transferred to another controller.
  • Complaint to the supervisory authority: You also have the right to lodge a complaint with a supervisory authority under the conditions laid down by law, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you consider that the processing of Personal Data concerning you is in breach of the GDPR.

Terminology and definitions

This section provides an overview of the terms used in this Privacy Policy. Many of the terms are taken from the law and are mainly defined in Article 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are mainly for the purpose of understanding. The terms are sorted alphabetically.
  • Affiliate Tracking: Affiliate tracking logs links that referring websites use to direct users to websites with products or other offers. The owners of the respective linked websites may receive a commission if users follow these so-called "affiliate links" and subsequently use the offers (e.g. buy goods or use services). For this purpose, it is necessary for the providers to be able to track whether users who are interested in certain offers subsequently follow the affiliate links. For affiliate links to work, it is therefore necessary for them to be supplemented by certain values that become part of the link or are stored elsewhere, e.g. in a cookie. The values include in particular the source website (referrer), the time, an online identification of the owner of the website on which the affiliate link was located, an online identification of the respective offer, an online identification of the user as well as tracking-specific values such as ad media ID, affiliate ID and categorizations.
  • Click Tracking: Click tracking allows users to track their movements within an entire website. Because the results of these tests are more accurate when users' interactions can be tracked over time (for example, when a user likes to return), cookies are typically stored on users' computers for these testing purposes.
  • Controller: "Controller" means the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data.
  • Conversion Tracking: "Conversion Tracking" refers to a process used to determine the effectiveness of marketing efforts. As a rule, a cookie is stored on the users' devices within the websites on which the marketing measures are carried out and is retrieved on the target website (this makes it possible, for example, to track whether the ads we have placed on other websites have been successful).
  • Conversion Tracking: Conversion tracking is a method of evaluating the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the users' devices on the websites where the marketing activities take place and then accessed again on the target website (e.g. we can thus track whether the ads we placed on other websites were successful).
  • Cross-device tracking: Cross-device tracking is a form of tracking where user behavioral and interest information is recorded on all devices in so-called profiles by assigning an online identifier to the user. This means that user information can usually be analyzed for marketing purposes, regardless of the browser or device used (e.g. mobile phone or desktop computer). For most cross-device tracking providers, the online identifier is not linked to simple data such as names, postal addresses or email addresses.
  • Custom Audiences: Targeting (or "custom audiences") is the term used when determining target groups for advertising purposes, e.g. for displaying advertisements. For example, it can be concluded from a user's interest in certain products or topics on the Internet that this user is interested in advertising for similar products or the online shop where he viewed the products. "Lookalike audiences" (or similar audiences) are content deemed suitable by users whose profiles or interests are believed to match the users for whom the profiles were created. Cookies are typically used to create custom audiences and "Lookalike Audiences". Audiences can be created by processing visitors to an online service or uploaded (which is usually done pseudonymously) to the provider of an online marketing technology.
  • IP masking: IP masking is a method of deleting the last octet, i.e. the last two numbers of an IP address, so that the IP address alone can no longer be used to uniquely identify a person. IP masking is therefore a means of pseudonymising processing methods, particularly in online marketing.
  • Interest and behavioral marketing: Interest-based and / or behavioral marketing is the term used when users' potential interest in advertising and other content is predicted where possible. This is done on the basis of information about the previous behaviour of users (e.g. visit and stay on certain websites, buying behaviour or interaction with other users), which is stored in a so-called profile. Cookies are normally used for these purposes.
  • Personal Data: "Personal data" means any information relating to an identified or identifiable natural person ("data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Working on it: The term "processing" covers a broad spectrum and practically every handling of data, be it collection, evaluation, storage, transmission or deletion.
  • Profiling: "Profiling" means any automated processing of personal data that consists of using that personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include information about age, gender, location and movement data, interaction with websites and their content, shopping behaviour, social interactions with other individuals) (e.g. interests in certain content or products, click behaviour on a website or location). Cookies and web beacons are often used for profiling purposes.
  • Remarketing: Remarketing" or "retargeting" is the term used, for example, to indicate for advertising purposes which products a user is interested in on a website in order to remind the user of these products on other websites, e.g. in advertisements.
  • Targeting: Tracking" is when the behavior of users can be tracked across multiple websites. As a rule, behavioural and interest information regarding the websites used is stored in cookies or on the servers of the providers of tracking technologies (so-called profiling). This information can then be used, for example, to show users advertising that presumably corresponds to their interests.
  • Network Analysis: Web analytics is used to evaluate visitor traffic to online services and can determine their behavior or interest in certain information, such as website content. For example, web analytics can help website owners identify when visitors visit their website and what content they are interested in. For example, they can optimize the content of the site to better meet the needs of their visitors. For web analytics purposes, pseudonymous cookies and web beacons are often used to recognize returning visitors in order to obtain more accurate analyses of the use of an online service.

Legal text by Dr. Schwenke - please click for more information.

AGB | Data protection

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