Elke Hockauf from Authentic Eco

Elke Hockauf Natural CosmeticsKLARmacherin

About me

Elke Hockauf

M.A., MBA

Elke from Authentic Eco

  • Elke's portal of certified natural cosmetics - the natural cosmetics blog with digital trade fair
  • Consultant for natural cosmetics certification
  • Social media marketing expert

About me

Elke Hockauf

M.A., MBA

Elke Hockauf Natural CosmeticsKLARmacherin

Elke from Authentic Eco

  • Elke's portal of certified natural cosmetics - the natural cosmetics blog with digital trade fair
  • Consultant for natural cosmetics certification
  • Social media marketing expert

My portal is all about certified natural cosmetics - my passion and professional field for 3 decades. I report about interesting applications, backgrounds and rituals, introduce the people behind the brands and promote dedicated brands with natural cosmetics seal. From summer '21 I will start an innovative form of digital fair together with Fairdeck - let me surprise you!

When the natural cosmetics seals were first created over 20 years ago, they helped me to communicate the high quality of natural cosmetic products to my customers in online and retail stores. However, many aspects and backgrounds of the certification process only became clear to me when I myself was responsible for the preparation and implementation of an organic certification. During my work as a natural cosmetics inspector for one of the largest international organic certifiers, I then became aware that many companies have similar difficulties starting the certification process as I did back then.

In addition, it is often difficult to find the right information in a timely manner and to exchange information with other stakeholders in the industry in an uncomplicated manner. The digital trade fair makes exchange, communication and collaboration easy from now on - internationally, independent of time and place.

What natural cosmetics mean to me and why you need natural cosmetics labels

For me, the basic idea of natural cosmetics is the harmonious interaction of man and nature for the long-term well-being of both. Natural cosmetic products should optimally support our body in what it does anyway. It is close to my heart that natural cosmetics are produced as naturally and as sustainably as possible. In my eyes, only natural cosmetics certification can provide this guarantee.

Why I love my work so much

When I look at a natural cosmetics brand, I immerse myself in their world. I explore the why, look at the how and ask where to. If there is a real vision, then I find it. When I realize that this vision is being lived, it makes me happy. If I can then help to publicise the commitment of this brand, the world is perfect for me. Honesty, sustainability, holism and the responsible use of natural resources - also and especially with ourselves - are very important to me.

Milestones along the way:

I studied Philosophy and Eastern European Cultural History at the University of Bremen. My MBA, business management with a focus on marketing, followed at the University of Applied Sciences in Berlin. In my master's thesis I studied the "The Use of Social Media in Microenterprises." and evaluated their benefits in practice. At the annual congress "Online Handel 2011 Internationale E-Commerce Tage" in Bonn, I spoke as a speaker on the topic of "Shopping together online - experiences with ShopTogether". In 2003, I founded one of the first natural cosmetics online shops that combined Internet sales with consulting and content marketing. Over the years I worked in various natural cosmetics companies as a copywriter, in sales, marketing and management, and as a natural cosmetics inspector. Having worked as an inspector in natural cosmetics certification for several years, I am familiar with both the design of process flows in production and documentation. Besides German I speak English and Russian. I am married and live with my son, husband and two Australian Bourke's parakeets at the Lehnitzsee in Oranienburg.

What not everyone knows about me:

  • I am always drawn to the regions of the world where there is a lot of nature - especially Australia and Siberia. I love to change perspectives and to look behind facades.
  • As a child, I enjoyed creaming dolls and turning watering cans into doll bathtubs.
  • Hiking, yoga, incense help me when my head needs space.
  • I have German, French and Sorbian roots.
  • Better "both/and" than "either/or".

Elke Hockauf,

the natural cosmetics CLAR maker

KLAR-machen to grasp: Understanding natural cosmetics as an idea and a mission. See natural cosmetics in their reality. Feel natural cosmetics. TANGIBLE yourself and the world through natural cosmetics. Know what to do: for yourself and the environment in the present and future.

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