About me

Elke Hockauf

M.A., MBA - Organic Cosmetics Expert

Organic Cosmetics Certification Coach
Social Media Marketing Expert
Copywriter from Oranienburg

About me

Elke Hockauf

M.A., MBA - Organic Cosmetics Expert

Organic Cosmetics Certification Coach
Social Media Marketing Expert
Copywriter from Oranienburg

About me

Elke Hockauf

M.A., MBA - Organic Cosmetics Expert

Organic Cosmetics Certification Coach
Social Media Marketing Expert
Copywriter from Oranienburg

I show natural & organic cosmetics companies how they can become certified efficiently, as well as build visibility and outreach as a certified natural cosmetics brand.

The natural and organic cosmetics labels helped me already over 20 years ago by conveying the high quality of natural cosmetic products to my online and retail customers. However, many aspects and the background of the certification process only became known to me when I was responsible for the preparation and implementation of an organic certification. During my work as a natural and organic cosmetics inspector for one of the largest international organic certifiers, I realized that many companies have similar difficulties in starting and pursuing the certification process.

What natural cosmetics mean to me and why you need natural & organic cosmetics labels

For me, the basic idea of organic cosmetics is the harmonious interaction of humanity and nature for the long-term well-being of both. Natural and organic cosmetics products are designed to support our body optimally in what it already does. It is important to me that natural cosmetics are produced as naturally and as sustainably as possible. This can only be guaranteed through a natural and organic cosmetics certification.

What makes my job so special for me

When I look at a natural cosmetics brand, I immerse myself in their world. I explore the why, look at the how and ask where they go. I love to look for and experience your vision for your company and strive to find ways in which to share this vision with the world. Helping to share your mission makes my world perfect.

Honesty, sustainability, integrity and the responsible use of natural resources – also and especially with ourselves – are very important to me.

Milestones on my way:

I studied philosophy and Eastern European cultural history at the University of Bremen.
My MBA, Corporate Management with a focus on Marketing, followed at the University of Applied Sciences in Berlin. In my master’s thesis, I examined “The use of social media in microenterprises” and evaluated their benefit in practice. At the annual congress “Online Commerce 2011 International E-Commerce Days” in Bonn, I spoke on “Shopping together online – Experiences with ShopTogether”.

In 2003, I founded one of the first natural and organic cosmetics online shops that combined Internet sales with consulting and content marketing. Over the years, I worked in various natural and organic cosmetics companies as a copywriter, in sales, marketing and management, as well as a natural and organic cosmetics inspector.
I am familiar with both the design of production processes and with documentation within the Natural and Organic Cosmetics Certification.
In addition to German I speak English and Russian.

I am married and live with my son, husband and two Australian Bourke Parakeets near the Lehnitzsee in Oranienburg.

What not everyone knows about me:

  • I am always drawn to the regions of this earth, where a lot of nature can be found – especially Australia and Siberia. I love to change perspectives and look behind facades.
  • As a child, I enjoyed bathing dolls in watering cans.
  • Hiking, yoga, and smoke rituals help me when the head needs space.
  • My roots are German, French and Sorbian.
  • Rather “as well as”, then “either-or”.

Elke Hockauf,

Organic Cosmetics Expert

Make things clear to get in touch:

Understand organic cosmetics as an idea and mission. Figure out the reality of organic cosmetics. Feel organic cosmetics. Grasp yourself and the world through organic cosmetics. Know what to do for yourself and the environment in the present and future.