Privacy policy

THIS IS a TRANSLATION: legally binding is the German Original. This data protection declaration clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as “data”) in the context of the provision of our services as well as within our online offer and the websites associated with it, Functions and content as well as external online presences, such as our social media profile (collectively referred to as the “Online Offer”). With regard to the terms used, such as “processing” or “responsible”, we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Responsible

Elke Hockauf/ Authentic Eco
Ludwigshafener Straße 11
16515 Oranienburg
Germany

office@authentic-eco.com
Imprint: www.authentic-eco.com/impressum

Types of data processed

– Inventory data (e.g., person master data, names or addresses).
– Contact details (e.g., e-mail, telephone numbers).
– Content data (e.g., text input, photographs, videos).
– Usage data (e.g., websites visited, interest in content, access times).
– meta/communication data (e.g., device information, IP addresses).

Categories of affected persons

Visitors and users of the online offer (hereinafter we refer to the data subjects collectively also as “users”).

Purpose of processing

– Providing the online offer, its functions and content.
– Respond to contact requests and communicate with users.
– Security measures.
– Range measurement/marketing

Terms used

‘Personal Data’ means any information relating to an identified or identifiable natural person (hereinafter ‘data subject’); identifiable is a natural person who is directly or indirectly, directly or indirectly, directly or indirectly, by means of an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special characteristics. which are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

‘Processing’ means any operation carried out with or without the aid of automated procedures or any series of operations relating to personal data. The term goes far and includes virtually every handling of data.

‘pseudonymisation’ means the processing of personal data in such a way that personal data can no longer be assigned to a specific data subject without the use of additional information, provided that such additional data may be information is kept separately and subject to technical and organisational measures to ensure that the personal data is not assigned to an identified or identifiable natural person.

‘profiling’ means any type of automated processing of personal data consisting in the use of such personal data to assess certain personal aspects relating to a natural person, in particular in order to to analyse or predict the performance, economic situation, health, personal preferences, interests, reliability, behaviour, whereabouts or relocation of this natural person.

“Responsible” means the natural or legal person, authority, body or other body which decides, alone or jointly with others, on the purposes and means of the processing of personal data.

‘processor’ means a natural or legal person, authority, body or other body processing personal data on behalf of the controller.

Relevant legal bases

In accordance with Article 13 GDPR, we shall inform you of the legal bases of our data processing. For users within the scope of the General Data Protection Regulation (GDPR), i.e. the EU and the EEC, unless the legal basis is mentioned in the data protection declaration, the following applies:
The legal basis for obtaining consent is Article 6(4) of the 1 lit. a and Article 7 GDPR;
The legal basis for the processing for the performance of our services and the implementation of contractual measures as well as answering requests is Art. 1 lit. b GDPR;
The legal basis for processing to fulfil our legal obligations is Article 6(4) of the 1 lit. c GDPR;
In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6(4) of the 1 lit. d GDPR as legal basis.
The legal basis for the necessary processing to carry out a task which is in the public interest or carried out in the exercise of official authority, which has been entrusted to the controller, is Article 6(4) of the 1 lit. e GDPR.
The legal basis for processing in order to safeguard our legitimate interests is Article 6(4) of the 1 lit. f GDPR.
The processing of data for purposes other than those for which they have been provided is determined in accordance with the requirements of Art 6(3) of the 4 GDPR.
The processing of special categories of data (according to Art. 9 sec. 1 GDPR) is determined in accordance with the provisions of Article 9(1) of the GDPR. 2 GDPR.

Security

We shall take place in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing, as well as the different probability and severity of the risk to the rights and freedoms of natural persons, appropriate technical and organisational measures to ensure a level of protection appropriate to the risk.

Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access, input, disclosure, ensuring availability and availability. Separation. In addition, we have established procedures to ensure the exercise of data subjects’ rights, deletion of data and a response to data threats. Furthermore, we take into account the protection of personal data already in the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technical design and by data protection-friendly presets.

Cooperation with processors, joint managers and third parties

If, in the course of our processing, we disclose data to other persons and companies (processors, joint controllers or third parties), transmit them to them or otherwise grant them access to the data, this is only done on the basis of a legal permission (e.g. if a transfer of the data to third parties, such as to payment service providers, is necessary for the performance of the contract), have consented to the performance of the contract, have a legal obligation to do so or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

If we disclose, transmit or otherwise grant access to data to other companies in our group of companies, this is done in particular for administrative purposes as a legitimate interest and in addition to a legal appropriate basis.

Transfers to third countries

Insofar as we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or in the context of the use of third-party services or disclosure or transmission of Data to other persons or companies is only done if it is done to fulfil our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permits, we process or leave the data in a third country only if the legal requirements are met. This means that the processing is carried out on the basis, for example, of special guarantees, such as the officially recognised determination of an EU-compliant level of data protection (e.g. for the USA by the “Privacy Shield”) or observance of officially recognised special contractual Obligations.

Rights of data subjects

You have the right to request confirmation of whether the relevant data is being processed and to provide information about this data, as well as to further information and a copy of the data in accordance with the legal requirements.

You have to do so. the legal requirements, the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.

In accordance with the legal requirements, you have the right to demand that the data in question be deleted immediately or, alternatively, to demand a restriction of the processing of the data in accordance with the legal requirements.

You have the right to request that the data concerning you that you have provided to us be received in accordance with the legal requirements and to request their transmission to other responsible persons.

They shall also have the right to lodge a complaint with the competent supervisory authority in accordance with the legal requirements.

Withdrawal

You have the right to revoke consents given with effect for the future.

Right to object

You can object to the future processing of the data concerning you at any time in accordance with the legal requirements. In particular, the opposition may be made against the processing for the purposes of direct marketing.

Cookies and right of objection in direct marketing

“Cookies” are small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie is primarily used to store the information about a user (or the device on which the cookie is stored) during or after his visit within an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offer and closes his browser. In such a cookie, for example, the contents of a shopping cart can be stored in an online shop or a login status. “permanent” or “persistent” are cookies that remain stored even after the browser is closed. For example, the login status can be saved if the users visit it after several days. Likewise, such a cookie may store the interests of users used for range measurement or marketing purposes. “Third-party cookies” are cookies offered by providers other than those responsible for the online offer (otherwise, if they are only their cookies, they are called “first-party cookies”).

We may use temporary and permanent cookies and clarify this as part of our privacy policy.

If users do not want cookies to be stored on their computer, they are asked to disable the corresponding option in the system settings of their browser. Saved cookies can be deleted in the browser’s system settings. The exclusion of cookies may lead to functional limitations of this online offer.

A general objection to the use of cookies used for the purposes of online marketing can be explained in a large number of services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by means of their shutdown in the settings of the browser. Please note that not all functions of this online offer can be used.

Deletion of data

The data processed by us will be deleted or restricted in its processing in accordance with the legal requirements. Unless expressly stated in the context of this data protection declaration, the data stored by us will be deleted as soon as they are no longer necessary for their purpose and no legal retention obligations preclude deletion.

Unless the data is deleted because it is necessary for other and legally permissible purposes, their processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.

Changes and updates to the Privacy Policy

We kindly ask you to inform yourself regularly about the content of our data protection declaration. We will amend the Privacy Policy as soon as the changes to the data processing we perform require it. We will inform you as soon as the changes require an act of participation on your part (e.g. consent) or any other individual notification.

Agency services

We process the data of our customers within the scope of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes/handling, server administration, data analysis/consulting services and training services.

In doing so, we process inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., text entries, photographs, videos), contract data (e.g., subject matter of contract, term), payment data (e.g., bank details, payment history), usage and metadata (e.g. in the context of the evaluation and measurement of success of marketing measures). In principle, we do not process specific categories of personal data, unless these are components of commissioned processing. Those affected include our customers, interested parties as well as their customers, users, website visitors or employees as well as third parties. The purpose of the processing is the provision of contractual services, billing and our customer service. The legal bases of the processing are derived from Article 6(4) of the 1 lit. b GDPR (contractual services), Art. 1 lit. f GDPR (analysis, statistics, optimization, security measures). We process data that are necessary for the establishment and fulfilment of the contractual services and indicate the necessity of their disclosure. Disclosure to external parties is only made if it is required under an order. When processing the data provided to us in the context of an order, we act in accordance with the instructions of the client as well as the legal requirements of order processing in accordance with: Article 28 GDPR and process the data for purposes other than those of the order.

We delete the data after the expiry of statutory warranty and comparable obligations. the need to retain the data shall be reviewed every three years; in the case of the statutory archiving obligations, the deletion takes place after their expiry (6 J, according to Section 257 (1) Of the German Commercial Code (HGB), 10 J, in accordance with Section 147 (1) AO). In the case of data that has been disclosed to us in the context of an order by the client, we delete the data in accordance with the specifications of the order, in principle after the end of the order.

External payment service providers

We use external payment service providers through whose platforms users and we can make payment transactions (e.g., each with a link to the privacy policy, Paypal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full), Klarna (https://www.klarna.com/de/datenschutz/), Skrill (https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/), Giropay (https://www.giropay.de/rechtliches/datenschutz-agb/), Visa (https://www.visa.de/datenschutz), Mastercard (https://www.mastercard.de/de-de/datenschutz.html), American Express (https://www.americanexpress.com/de/content/privacy-policy-statement.html)

In the context of the fulfilment of contracts, we set the payment service providers on the basis of Art. 1 lit. b. GDPR. In addition, we set external payment service providers on the basis of our legitimate interests in accordance with Art. 1 lit. f. GDPR to provide our users with effective and secure payment options.

The data processed by the payment service providers includes inventory data, such as name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, totals and recipient-related information. The information is required to carry out the transactions. However, the entered data is only processed by the payment service providers and stored by them. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information of the payment. The data may be transmitted by the payment service providers to economic information agencies. The purpose of this transmission is to verify identity and creditworthiness. For this purpose, we refer to the general terms and conditions and data protection notices of the payment service providers.

The terms and conditions and data protection notices of the respective payment service providers apply to the payment transactions, which are available within the respective websites or transaction applications. We also refer to these for further information and assertion of revocation, information and other data subject rights.

Administration, Financial Accounting, Office Organization, Contact Management

We process data within the scope of administrative tasks as well as the organisation of our operations, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the context of the provision of our contractual services. The basis for processing is Article 6(4) of the 1 lit. c. GDPR, Art. 1 lit. f. GDPR. The processing affects customers, prospects, business partners and website visitors. The purpose and our interest in processing lies in administration, financial accounting, office organization, archiving of data, i.e. tasks related to the maintenance of our business activities, the performance of our tasks and the provision of our services. The erasure of the data with regard to contractual services and contractual communication corresponds to the information provided in these processing activities.

We disclose or transmit data to the tax administration, consultants, such as tax consultants or auditors as well as other fee agencies and payment service providers.

Furthermore, based on our business interests, we store information about suppliers, organizers and other business partners, e.g. for later contact. In principle, we store this majority of company-related data permanently.

Business analysis and market research

In order to operate our business economically, to be able to recognize market trends, wishes of the contractual partners and users, we analyze the data available to us on business transactions, contracts, enquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 1 lit. f. GDPR, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our online offer.

The analyses are carried out for the purpose of business evaluations, marketing and market research. In doing so, we can take into account the profiles of registered users with information, e.g. on their services. The analyses serve us to increase user-friendliness, optimize our offer and make it operational. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with summarized values.

If these analyses or profiles are personal, they will be deleted or anonymised upon termination of the users, otherwise after two years from the conclusion of the contract. In addition, the macroeconomic analyses and general trends are compiled anonymously, if possible.

Registration function

Users can create a user account. In the course of registration, the required mandatory information shall be communicated to the users and, on the basis of Article 6(4) of the 1 lit. b GDPR for the purpose of providing the user account. The data processed includes in particular the login information (name, password and an e-mail address). The data entered during the registration process will be used for the purposes of using the user account and its purpose.

Users can be informed by e-mail about information that is relevant to their user account, such as technical changes. If users have cancelled their user account, their data will be deleted with regard to the user account, subject to a legal retention obligation. It is the responsibility of users to secure their data before the end of the contract if they have been terminated. We are entitled to irretrievably delete all data of the user stored during the term of the contract.

As part of the use of our registration and registration functions as well as the use of the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user in protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties, unless it is necessary for the prosecution of our claims or there is a legal obligation to do so in accordance with the Art. 1 lit. c. GDPR. The IP addresses will be anonymized or deleted after 7 days at the latest.

Comments and posts

If users leave comments or other contributions, their IP addresses may be based on our legitimate interests within the meaning of Art. 1 lit. f. GDPR for 7 days. This is for our safety in case someone leaves illegal content in comments and posts (insults, forbidden political propaganda, etc.). In this case, we can be prosecuted for the comment or contribution ourselves and are therefore interested in the identity of the author.

Furthermore, we reserve the right to be based on our legitimate interests in accordance with the Art. 1 lit. f. GDPR to process users’ information for spam detection.

On the same legal basis, we reserve the right, in the case of surveys, to store the IP addresses of users for their duration and to use cookies to avoid multiple votes.

The information provided in the context of the comments and contributions about the person, any contact and website information as well as the content information, will be stored by us permanently until the user objects.

Comment subscriptions

The follow-up comments can be made by users with their consent in accordance with Art. 1 lit. a GDPR. Users will receive a confirmation email to verify that they are the owner of the email address they have entered. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation e-mail will contain information on the cancellation options. For the purpose of proving the consent of the users, we save the registration time together with the IP address of the users and delete this information when users unsubscribe from the subscription.

You can cancel the receipt of our subscription at any time, i.e. revoke your consents. We may store the e-mail addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time.

Contact

When contacting us (e.g. via contact form, e-mail, telephone or via social media), the user’s details for processing the contact request and processing it in accordance with Art. 6 sec. 1 lit. b. (in the context of contractual/pre-contractual relations), Article 6(1) lit. f. (other requests) GDPR processed. Users’ information can be stored in a customer relationship management system (“CRM system”) or similar request organization.

We will delete the requests if they are no longer required. We check the necessity every two years; In addition, the statutory archiving obligations apply.

Newsletter

With the following information we inform you about the contents of our newsletter as well as the registration, shipping and statistical evaluation procedure as well as your objection rights. By subscribing to our newsletter, you agree to the reception and the procedures described.

Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter “newsletter”) only with the consent of the recipients or a legal permission. If the contents of the newsletter are specifically defined in the context of a registration for the newsletter, they are decisive for the consent of the users. In addition, our newsletters contain information about our services and us.

Double-opt-in and logging: The registration for our newsletter takes place in a so-called double-opt-in procedure. That is, After registration, you will receive an e-mail requesting confirmation of your registration. This confirmation is necessary so that no one can log in with foreign e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the login and confirmation date, as well as the IP address. The changes to your data stored with the shipping service provider are also logged.

Registration details: To sign up for the newsletter, it is sufficient to provide your e-mail address. Optionally, we ask you to provide a name in the newsletter for personal contact.

The sending of the newsletter and the associated success measurement are based on the consent of the recipients in accordance with Art. 1 lit. a, Art. 7 GDPR in accordance with Section 7 para. 2 No. 3 UWG or, if consent is not required, on the basis of our legitimate interests in direct marketing in accordance with Art. 1 lt. f. GDPR i.V.m. Section 7 para. 3 UWG.

The registration procedure is logged on the basis of our legitimate interests in accordance with the Art. 1 lit. f GDPR. Our interest is directed towards the use of a user-friendly and secure newsletter system that serves both our business interests and meets the expectations of the users and also allows us to prove consent.

Cancellation/revocation – You can cancel the receipt of our newsletter at any time, i.e. revoke your consents. You will find a link to cancel the newsletter at the end of each newsletter. We may store the e-mail addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time.

Newsletter – Mailchimp

The newsletters are sent via the mailing service provider “MailChimp”, a newsletter delivery platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. The data protection policy of the shipping service provider can be viewed here:https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and thus provides a guarantee to comply with the European data protection level (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The shipping service provider is based on our legitimate interests in accordance with Art. 1 lit. f. GDPR and an order processing contract in accordance with Art. 28 Abs. 3 p. 1 GDPR.

The shipping service provider may use the data of the recipients in a pseudonymous form, i.e. without assignment to a user, for the optimization or improvement of its own services, e.g. for the technical optimization of the dispatch and presentation of the newsletters or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write it down or to pass the data on to third parties.

Newsletter – Measure of success

The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file, which is retrieved from its server when the newsletter is opened from our server or if we use a mail order service provider. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval are first collected.

This information is used to improve the technical quality of the services based on the technical data or the target groups and their reading behaviour based on the locations (which can be determined by means of the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our intention nor, if used, that of the shipping service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

A separate cancellation of the success measurement is unfortunately not possible, in this case the entire newsletter subscription must be cancelled.

Hosting and email ingesting

The hosting services we use are used to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, e-mail, security, and technical maintenance services that we use for the purpose of operating this online offer.

In doing so, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta- and communication data of customers, interested parties and visitors to this online offer on the basis of our legitimate interests in efficient and secure provision of this online offer in accordance with Art. 1 lit. f GDPR in art. 28 GDPR (conclusion of order processing contract).

Collection of access data and log files

We, or our hosting provider, collect on the basis of our legitimate interests within the meaning of Art. 1 lit. f. GDPR data on each access to the server on which this service is located (so-called server log files). The access data includes the name of the retrieved website, file, date and time of retrieval, amount of data transferred, notification of successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting providers.

Logfile information is stored for security reasons (e.g. to investigate abuse or fraud) for a maximum of 7 days and then deleted. Data whose further retention is required for evidence purposes shall be excluded from deletion until the relevant incident has been finally clarified.

Google Tag Manager

Google Tag Manager is a solution that allows us to manage so-called website tags through one interface (including, for example, Google Analytics and other Google marketing services in our online offering). The Tag Manager itself (which implements the tags) does not process any personal data of the users. With regard to the processing of users’ personal data, reference is made to the following information on the Google services. Usage Guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.

Google Analytics

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR) we use Google Analytics, a web analysis service of Google LLC (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by the users is usually transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to compile further information, with the use of this online offer and the services related to internet use to provide us. Pseudonymous user profiles can be created from the processed data.

We only use Google Analytics with IP anonymization enabled. This means that the IP address of the users is truncated by Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

The IP address transmitted by the user’s browser will not be merged with other data from Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent the collection of data generated by the cookie and related to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

For more information about Google’s data usage, settings and opposition options, please see Google’s privacy policy (https://policies.google.com/privacy) and Google’s advertising display settings (https://adssettings.google.com/authenticated).

The personal data of the users will be deleted or anonymized after 14 months.

Google Universal Analytics

We use Google Analytics as “Universal Analytics” in the design. “Universal Analytics” means a method of Google Analytics in which the user analysis is based on a pseudonymous user ID and thus a pseudonymous profile of the user is created with information from the use of different devices (so-called ” cross-device tracking”).

Targeting with Google Analytics

We use Google Analytics to display the ads placed within Google’s advertising services and its partners only to those users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined by the websites visited) that we submit to Google (so-called “Remarketing” or “Google Analytics Audiences”). With the help of the remarketing audiences, we also want to ensure that our ads correspond to the potential interest of the users.

Google Adsense with personalized ads

We use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR). (“Google”).

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the AdSense service, which displays ads on our website and gives us compensation for their display or other use. For these purposes, usage data, such as the click on an advertisement and the IP address of the users, are processed, whereby the IP address is shortened by the last two digits. Therefore, the processing of the data of the users is pseudonymized.

We use Adsense with personalized ads. Google draws conclusions about their interests based on the websites or apps used by users and the user profiles thus created. Advertisers use this information to align their campaigns with these interests, which is beneficial to users and advertisers alike. For Google, ads are personalized when collected or known data determines or influences ad selection. This includes, but is not only, past searches, activities, website visits, use of apps, demographic seam, and location information. Specifically, this includes: demographic targeting, interest category targeting, remarketing, and targeting on customer matching lists, and target group lists uploaded to DoubleClick Bid Manager or Campaign Manager.

For more information about Google’s data usage, settings and opposition options, please see Google’s privacy policy (https://policies.google.com/technologies/ads) and Google’s advertising display settings (https://adssettings.google.com/authenticated).

Google Adsense with non-personalized ads

We use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR). (“Google”).

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the AdSense service, which displays ads on our website and gives us compensation for their display or other use. For these purposes, usage data, such as the click on an advertisement and the IP address of the users, are processed, whereby the IP address is shortened by the last two digits. Therefore, the processing of the data of the users is pseudonymized.

We use Adsense with non-personalized ads. The ads are not displayed based on user profiles. Non-personalized ads are not based on previous user behavior. Targeting uses contextual information, including a rough (e.g. local-level) geographic targeting based on the current location, content on the current website or app, and current search terms. Google prohibits any personalized targeting, including demographic targeting and targeting based on user lists.

For more information about Google’s data usage, settings and opposition options, please see Google’s privacy policy (https://policies.google.com/technologies/ads) and Google’s advertising display settings (https://adssettings.google.com/authenticated).

Google AdWords and Conversion Measurement

We use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR). (“Google”).

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the online marketing method Google “AdWords” to place ads on the Google advertising network (e.g., in search results, videos, on websites, etc.) to show them to users who have a presumed interest in the ads. This allows us to display ads more specifically for and within our online offering, in order to present users only with ads that potentially correspond to their interests. For example, if a user is shown advertisements for products for which he or she has been interested on other online offers, this is called “remarketing”. For these purposes, when we visit our and other websites on which the Google advertising network is active, a code from Google is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also referred to as “web beacons”) are used in integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (instead of cookies, comparable technologies can also be used). This file records which websites the user visits, which content he is interested in and which offers the user has clicked, as well as technical information about the browser and operating system, referring websites, visiting time as well as other Information on the use of the online offer.

We also receive an individual “conversion cookie”. The information collected with the help of the cookie is used by Google to compile conversion statistics for us. However, we only know the anonymous total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.

The data of the users are processed pseudonymously within the framework of the Google advertising network. This means that Google does not store or process the name or e-mail address of the users, for example, but processes the relevant data cookie-related within pseudonymous user profiles. This means that from Google’s point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who that cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about the users is transmitted to Google and stored on Google’s servers in the USA.

For more information about Google’s data usage, settings and opposition options, please see Google’s privacy policy (https://policies.google.com/technologies/ads) and Google’s advertising display settings (https://adssettings.google.com/authenticated).

Google Doubleclick

We use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR). (“Google”).

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the online marketing method Google “Doubleclick” to place ads in the Google advertising network (e.g., in search results, in videos, on websites, etc.). Double Click is characterized by the fact that advertisements are displayed in real time based on the alleged interests of the users. This allows us to display ads more specifically for and within our online offering, in order to present users only with ads that potentially correspond to their interests. For example, if a user is shown advertisements for products for which he or she has been interested on other online offers, this is called “remarketing”. For these purposes, when we visit our and other websites on which the Google advertising network is active, a code from Google is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also referred to as “web beacons”) are used in integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (instead of cookies, comparable technologies can also be used). This file records which websites the user visits, which content he is interested in and which offers the user has clicked, as well as technical information about the browser and operating system, referring websites, visiting time as well as other Information on the use of the online offer.

Users’ IP addresses are also recorded, which are truncated within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases to a Google server in the USA. transferred and shortened there. The above information may also be linked by Google to such information from other sources. If the user then visits other websites, he can be shown ads tailored to his or her user profile based on his or her user profile.

The data of the users are processed pseudonymously within the framework of the Google advertising network. This means that Google does not store or process the name or e-mail address of the users, for example, but processes the relevant data cookie-related within pseudonymous user profiles. This means that from Google’s point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who that cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by Google Marketing Services about users is transmitted to Google and stored on Google’s servers in the USA.

For more information about Google’s data usage, settings and opposition options, please see Google’s privacy policy (https://policies.google.com/technologies/ads) and Google’s advertising display settings (https://adssettings.google.com/authenticated).

Facebook Pixels, Custom Audiences, and Facebook Conversion

Within our online offer, due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes, the so-called “Facebook pixel” of the social network Facebook, which is developed by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).

Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook pixel, Facebook is able to identify the visitors of our online offer as the target group for the presentation of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads posted by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined by the websites visited) that we submit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to make sure that our Facebook ads correspond to the potential interest of the users and do not seem annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes, in which we can see whether users have been redirected to our website after clicking on a Facebook ad (so-called ” conversion”).

The processing of the data by Facebook takes place within the framework of Facebook’s data usage policy. Accordingly, general information on the presentation of Facebook ads, in the data usage policy of Facebook: https://www.facebook.com/policy. For specific information and details about the Facebook pixel and how it works, see the Facebook Help section: https://www.facebook.com/business/help/651294705016616.

You may object to the collection by the Facebook pixel and the use of your data to display Facebook ads. To set what types of ads you see within Facebook, you can go to the page facebook-set up and follow the settings for usage-based ads: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

You may also object to the use of cookies for reach measurement and advertising purposes via the deactivation page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

Online social media presences

We maintain online presences within social networks and platforms in order to communicate with the customers, interested parties and users active there and to inform them about our services.

We would like to point out that data of the users can be processed outside the area of the European Union. This can create risks for users, as this could, for example, make it more difficult to enforce users’ rights. With regard to US providers that are certified under the Privacy Shield, we would like to point out that they are committed to complying with EU data protection standards.

Furthermore, users’ data is usually processed for market research and advertising purposes. For example, user profiles can be created from the usage behaviour and the resulting interests of the users. The usage profiles can in turn be used to run, for example, advertisements inside and outside the platforms that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the computers of the users, in which the user’s behaviour and the interests of the users are stored. Furthermore, data may also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

The processing of the personal data of the users takes place on the basis of our legitimate interests in the effective information of the users and communication with the users in accordance with Art. 6 sec. 1 lit. f. GDPR. If the users are asked by the respective providers of the platforms for consent to the aforementioned data processing, the legal basis of the processing is Art. a., Art. 7 GDPR.

For a detailed presentation of the respective processing and the opposition options (opt-out), we refer to the following linked information of the providers.

Even in the case of requests for information and the assertion of user rights, we would like to point out that these can be claimed most effectively from the providers. Only the providers have access to the data of the users and can take appropriate measures and provide information directly. If you still need help, you can contact us.

– Facebook, Pages, Groups, (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) based on an agreement on the joint processing of personal data – Privacy Policy: https://www.facebook.com/about/privacy/, specifically for pages:https://www.facebook.com/legal/terms/information_about_page_insights_data , Opt-Out: https://www.facebook.com/settings?tab=ads undhttp://www.youronlinechoices.com, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.

– Google/ YouTube (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) – Privacy Policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

– Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) – Privacy Policy/ Opt-Out: http://instagram.com/about/legal/privacy/.

– Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) – Privacy Policy: https://twitter.com/de/privacy, Opt-Out:https://twitter.com/personalization, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active.

– Pinterest (Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA) – Privacy Policy/ Opt-Out: https://about.pinterest.com/de/privacy-policy.

– LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland) – Privacy Policy https://www.linkedin.com/legal/privacy-policy , Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active.

– Xing (XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany) – Privacy Policy/ Opt-Out: https://privacy.xing.com/de/datenschutzerklaerung.

– Wakalet (Wakelet Limited, 76 Quay Street, Manchester, M3 4PR, United Kingdom) – Privacy Policy/ Opt-Out: https://wakelet.com/privacy.html.

– Soundcloud (SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany) – Privacy Policy/ Opt-Out:https://soundcloud.com/pages/privacy.

Integration of third-party services and content

Within our online offer, we place content or service offers based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR). third parties to include their content and services, such as videos or fonts (hereinafter referred to as “Content”).

This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We make every effort to use only those contents whose respective providers use the IP address only for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” allow information on how to evaluate visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user’s device and, among other things, technical information about the browser and operating system, referring websites, visit time as well as further information on the use of our online offer as well as such information from other sources.

Youtube

We include the videos of the platform “YouTube” of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google ReCaptcha

We include the function for the recognition of bots, e.g. for entries in online forms (“ReCaptcha”) of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out:https://adssettings.google.com/authenticated.

Using Facebook Social Plugins

On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR) we use social plugins (“plugins”) of the social network facebook.com, which is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).
This may include, for example, content such as images, videos or texts and buttons with which users can share content of this online offer within Facebook. The list and appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

When a user calls up a feature of this online offer that contains such a plugin, his device establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user’s device and integrated by the user into the online offer. User profiles can be created from the processed data. We therefore have no influence on the extent of the data that Facebook collects with the help of this plugin and therefore informs the users according to our level of knowledge.

By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, for example by pressing the Like button or making a comment, the corresponding information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and store his IP address. According to Facebook, only an anonymized IP address is stored in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the rights in this regard and setting options for the protection of the privacy of the users can be found in Facebook’s privacy policy: https://www.facebook.com/about/privacy/.

If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and to link it to his or her member data stored on Facebook, he must log out of Facebook before using our online offer and Delete cookies. Further settings and contradictions about the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

Sharing features of AddThis

Within our online offer, the service “AddThis” (1595 Spring Hill Rd Suite 300 Vienna, VA 22182, USA) is used to share content of this online offer within social networks (so-called sharing).

The use is based on our legitimate interests, i.e. interest in the dissemination of our online offer in accordance with Art. 1 lit. f. GDPR.

AddThis uses the personal information of the users to provide and perform the sharing functions. In addition, AddThis may use pseudonymous user information for marketing purposes. This data is stored on the user’s computer using so-called “cookie” text files. Privacy Policy: http://www.addthis.com/privacy, Opt-Out: http://www.addthis.com/privacy/opt-out.

Created with Datenschutz-Generator.de by RA Dr. Thomas Schwenke

NOTES ON DATA PROCESSING IN CONNECTION WITH GOOGLE ANALYTICS
This website uses Google Analytics, a web analytics service provided by Google Ireland Limited. If the controller for the data processing on this website is located outside the European Economic Area or Switzerland, then the Google Analytics data processing is carried out by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as “Google”.

Google Analytics uses so-called “cookies”, text files that are stored on the computer of the website visitor and which enable an analysis of the use of the website by the site visitor. The information generated by the cookie about the use of this website by the site visitor (including the abbreviated IP address) is usually transmitted to a Google server and stored there.

Google Analytics is used only with the “_anonymizeIp()” extension on this website. This extension ensures anonymization of the IP address by truncation and excludes direct personal access. Enlargement will pre-shorten Google’s IP address within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. The IP address transmitted by the relevant browser within the scope of Google Analytics will not be merged with other data from Google.

On behalf of the site operator, Google will use the information to evaluate the use of the website, to compile reports on website activity and to other services related to website and internet usage. to the site operator (Art. 6 sec. 1 lit. f GDPR). The legitimate interest in data processing lies in the optimization of this website, the analysis of the use of the website and the adaptation of the content. The interests of the users are sufficiently safeguarded by the pseudonymization.

Google LLC. is certified according to the so-called Privacy Shield (list entry here) and on this basis guarantees an appropriate level of data protection. The data sent and linked to cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after 50 months. Data that has been stored is deleted automatically once a month.

The collection by Google Analytics can be prevented by the page visitor adjusting the cookie settings for this website. The collection and storage of the IP address and the data generated by cookies can also be objected to at any time with effect for the future. The corresponding browser plug-in can be downloaded and installed at the following link: https://tools.google.com/dlpage/gaoptout.

The site visitor can prevent the collection by Google Analytics on this website by clicking on the following link. An opt-out cookie is set to prevent the future collection of data when visiting this website.

Further information on the use of data by Google, settings and objection options can be found in Google’s privacy policy (https://policies.google.com/privacy) and in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

Recaptcha
To protect your requests via the Internet form, we use the reCAPTCHA service of the company Google Inc. (Google). The query serves to distinguish whether the input is made by a human being or abusively by automated, machine processing. The query includes the sending of the IP address and, if necessary, other data required by Google for the reCAPTCHA service to Google. For this purpose, your input will be transmitted to Google and used there. However, your IP address will be truncated by Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser as part of reCaptcha will not be merged with other data from Google. This data is subject to the different data protection regulations of the company Google. For more information about Google’s privacy policies, see: https://policies.google.com/privacy?hl=de